Sustainability: PT Ratimdo Utama’s Global Edge

July 27, 2024

PT Ratimdo Utama, an Indonesian company, has made waves in the international market with its high-quality wood products. As the Director, Mr. Ganda, shared in a recent interview, the company’s journey demonstrates the power of quality, consistency, and a commitment to sustainability.

Focusing on Quality

For the past 15 years, PT Ratimdo Utama has exported its products to Japan, a market known for its stringent quality standards. Meeting these standards has been a crucial factor in the company’s success. “The Japanese market is one of the most demanding in terms of quality,” said Mr. Ganda. “For 15 years, we have been preparing and testing ourselves in this market.”

The company’s commitment to quality extends to its internal production processes. “Maintaining quality is not something that we just write on paper and distribute to our workers. It requires continuous supervision every day,” Mr. Ganda explained.

Emphasizing Consistency

Moreover, in addition to quality, consistency is another critical factor in PT RatimdoUtama’s success. The company ensures that its products meet the same high standards, regardless of the market they are destined for. “Even though our buyers Korea are not as strict as those in Japan, we still follow the Japanese standards in our production process,” Mr. Ganda said. “This is because if we allow for tolerances, it will damage our own standards and work culture.”

Mr. Ganda explores the intersection of sustainability and international trust during his presentation on Tribun Network.

Sustainability in the European Market

Recently, PT RatimdoUtama has started expanding into the European market. The company was selected by the Indonesian Ministry of Trade to participate in the Interzum 2023 exhibition in Cologne, Germany. This event marked the first time the company showcased its products in Europe since the pandemic began.

Keep reading: Interzum 2023: Showcasing Indonesia’s Design Excellence

The European market is drawn to PT Ratimdo Utama’s products, largely due to their focus on sustainability. The company uses rubberwood, a sustainable, high-quality material, aligning with eco-friendly practices. These trees absorb CO2 in their lifetime and, when no longer productive, become furniture, effectively storing carbon. This sustainable process includes using woods like beechwood, black walnut, and birch, which have good carbon sequestration and natural reproduction, making them suitable for long-lasting furniture and wood products, reducing the carbon footprint. . In January 2023, the European Union introduced deforestation and sustainability regulations. PT Ratimdo Utama’s adherence to these rules, shown by its SVLK certification, makes them an attractive choice for European buyers.

Looking Forward

With its success in the Japanese and European markets, PT Ratindo Utama is looking forward to expanding its reach even further. The company hopes to continue building its network and preparing for a better economic future.

Mr. Ganda concluded the interview with a message for other businesses looking to break into the international market: “Achieving trust is not something that can be done in one day. Discipline, perseverance, and consistency are required.”

The journey of PT Ratindo Utama is a powerful example of how a commitment to quality, consistency, and sustainability can lead to success in the international market. As the company continues to grow and expand, it is set to make an even bigger impact on the global stage.

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